Artwork Requirements

We require artwork in the following vector formats: .EPS, .AI or .CDR. All text should be converted to outlines/curves. For offset printing or photo print items (eg Air Freshener, Photo Coaster) a .JPG image at 300dpi is acceptable. If artwork cannot be supplied in the required format an artwork fee may apply for us to re-draw your artwork.

Artwork Terminology

Bitmap – A bitmap file/image is constructed by a rectangular grid consisting of millions of coloured pixels. Bitmap file formats include .BMP, .JPG, .TIFF, .GIF. Bitmap images are not rescaleable without altering the image quality. High resolution (300dpi) jpeg files (to size) are suitable for offset printing of photo print items, such as Air Fresheners, Starflex Keytags, Photo Tote Bag, Photo Keytag.

CMYK – Refers to Cyan, Magenta, Yellow and Black. This is the colour model used in offset or digital printing. The CMYK print process is a method of printing colour using these four ink colours, to produce full colour or photographic images.

PMS Colours – PMS stands for Pantone Matching System, a universally recognised colour guide. PMS colours are almost always used in branding, with colours being described by their reference number, eg PMS 185. Can be referred to as ‘Spot Colours’ as opposed to ‘Full Colour’ or ‘4 Colour Process’ (ie CMYK).

RGB – The RGB colour model (red, green, blue) is used in electronic systems, such as computers and televisions to display images. This model is not used in printing.

Vector – A vector file/image is made up of lines/paths which will scale to any size without losing detail. This is the preferred file format for artwork. Text should always be converted to outlines or curves. Popular programs that create vector files are Illustrator, Corel Draw and Freehand. File formats include .EPS, .AI, .CDR. Saving a bitmap image as a vector file does not convert the image to
vectorised art.

Tip: There can be variation between RGB, CMYK and PMS colours, and colour-matching for branding etc should never be done from an image on screen. PMS colours should always be your reference point.